Rurubakes

Rurubakes is a small home-based business, founded by Rushali Gurung, started in 2020. Like most people, she stayed at home during the pandemic. Rushali stated she had an endless amount of time, so she had began baking something new every other day and sharing it with her friends and family.

 

Eventually, she improved her skills and because she had gained a lot of encouragement from her friends and family, she began to establish a modest home baking business. The brand is visually appealing and aside from the product itself, she places a lot of emphasis on the packaging, including minor details like the coloured ribbon she uses to fit the product's colour scheme.

 

She states, "I believe that the only approach to entice potential customers who have not yet tasted my products is visually."